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Warning Ads For iPod Users: Love It or Leave It?

An advertising agency called DDB in Sydney, Australia has created a print campaign for the NSW Police to bring attention to the number of teenagers dying from being hit by cars while crossing the street while listening to their iPods. There's been a great deal of talk about cities banning iPods on sidewalks, but this campaign certainly takes the anti-walking-with-your-iPod sentiment a step further. What do you think of the message?

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the-makeup-blogette the-makeup-blogette 9 years
it is not fair to blame accidents on ipods, or any mp3 players. pple should really just be responsible for their own safety esp when on the roads.
designergirl designergirl 9 years
I don't know, scissorz; I'm always surprised by what people don't know. Look how many people can't spell "ad."
SugarCat SugarCat 9 years
I agreee, scissorz. It's common sense, right? Right? Um...
scissorz scissorz 9 years
i think that there shouldnt have to be ads for this. i think people should look both ways before they cross the street and be more aware of their surroundings because they know that they cant hear. i think ads for this is a waste of money. why do people need to be told everything by ads and posters?
Emmiekitten Emmiekitten 9 years
Surely a print campaign to raise awareness of the dangers of iPods rather than and outright ban is preferable? I never really considered the problem before I heard about the proposed ban. Its like back in '98 when Yoyo's were all the rage and my school banned them because kids were playing with them whilst walking and nearly getting run down.
pixelsugar pixelsugar 9 years
@Princesskitty22 Natural selection, I think you're on to something there! I agree 100%.
Catwal Catwal 9 years
I use my ipod all the time when I walk. Just be sure to turn the volume down when walking in a lot of traffic. That way you can still be safe, and hear what is going on around you. It is like having really cool background music to take with you.
velvetavalon velvetavalon 9 years
the ads are really cool but i don't think they serve as a very good warning. they are too cool to be a warning. my roommate got mugged because she was listening to her ipod and not paying attention. i know everyone uses their "white headphones of oblivion" to block out the world but you still need to be mindful of your surroundings, yeesh!
millarci millarci 9 years
The solution is simple. Pay attention to where you are going.
bhamm bhamm 9 years
I thought these ads were a joke, I actually laughed out loud when I saw them. These are supposed to be serious?
Glossgirl692 Glossgirl692 9 years
ahaha i thought this was an ipod ad before i read it
omilawd omilawd 9 years
What's next? Ads that say, "When you feel some pressure in your bladder, you should try to go to the bathroom"? Common sense ads are just unnecessary.
chickpilot chickpilot 9 years
Great ads, but how many people get hit by cars while crossing the street without iPods? I agree with tdamji...It would be good to have some context.... It's my choice if I want to wear my iPod where ever I go, and I know the consequences if I do something stupid while I'm wearing it.
SkinnyMarie SkinnyMarie 9 years
I don't blame the drivers. The problem with people listening to their music while crossing streets, etc, is that they are completely blocking out all other noises you need to hear. They can't hear cars coming. I do think that people need to take more responsibility for their own actions, and that yes this is survival of the fittest. But how many times do you see people just crossing streets and parking lots without looking. People just carelessly walk out of walmarts and target without thinking that there are cars. They think that because the cross walk is 50ft wide that they don't have to look when they are going into traffic.
beingtazim beingtazim 9 years
if australia is anything like new zealand (which i think it really is), the main problem are the drivers - in new zealand anyway, there are basically no crosswalks and motorists never slow down to allow people to cross the street. As for ipods causing accidents because people don't pay attention: portable music devices aren't new...what about cd players and walkmen? have they compared the amount of accidents caused by people not paying attention (they claim that is the reason - but i still point to motorists) now to in the past? blaming ipods for these accidents sounds like a quick blame.
Cassandra57 Cassandra57 9 years
I think a reminder is good, but I'm really tired of nanny states micromanaging so many aspects of my life. Just get some common sense, already! kitkatherine, I hope your dad is okay now!
mrscaru mrscaru 9 years
I walk with my iPod all the time and I've been okay so far. See, I stop and look both ways before I cross the street. I think drivers are the ones who need to stop screwing around in their cars... texting, playing with the radio, etc. They're driving around in 2,000 lb machines.
oatmeal_bliss oatmeal_bliss 9 years
Sometimes it takes extreme advertising to get the public's attention. I would say that this ad would do just that!
penelope829 penelope829 9 years
I live in a city, and I walk to work everyday. As long as you pay attention to your surroundings and exercise caution, you should be okay. There are always going to be people who don't pay attention- and YOU have to be able to respond to what they do or don't do. In the city, there are always catcalls/survey takers/people you don't know trying to talk to you. The iPod allows me to tune them out and get a little zen on my way to/from work.
Cris1192 Cris1192 9 years
Obviously it's dangerous to walk around with your, bout you could walk with just one plug one, thye don't have to bann ipods
AggieGirl2011 AggieGirl2011 9 years
I think the ads send a good message, because I know people who have wrecked cars by running into trees or light poles because they were looking down at their iPod... but they do kind of seem to be a bit much. Perhaps there's a better way to send the same message?
MsMO MsMO 9 years
Didn't they learn to look both ways in kindergarten? Seriously, banning iPods. I think they should turn on Sesame Street and watch Big Bird cross the road. No wonder the world is a mess, we don't take responsibility for our own stupidity, we let the government tell us what we can and can't do 'cause we can't even look both ways... Grrr
-Maryan- -Maryan- 9 years
I like that add, cool pictures!
ayanaphil ayanaphil 9 years
I love these ads because I work in the ad industry and this is simply great advertising.
EatYourVeggies EatYourVeggies 9 years
What the hell? Why don't people pay attention when they go out into the world? Have they never seen Unsolved Mysteries or America's Most Wanted? Some people like to walk and listen to music to relax. The ones who are too stupid to do both at the same time probably deserve to be hit by cars. There should be more attention brought to the fact that people talk and text on their phones while driving. This is worse because innocent people can get hurt. The dummy who can't walk and listen to music is less likely to hurt someone else due to their stupidity.
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