Networks like The CW and NBC are trying to tap into highly trafficked social networking sites like MySpace by offering video streams of popular TV shows. According Broadcasting & Cable, when The CW promoted America's Next Top Model on MySpace, their season-premiere ratings increased 36 percent among teens compared to its 2005 debut.
With over 61.5 unique visitors in January and even more in February, MySpace has become one of the best places for networks to showcase their goods.
MySpace also plans to launch a service where users can stream or 'host' shows on their MySpace page. As well, starting this summer NBC Universal and News Corp. will be launching a site with MySpace being their primary source for distributing TV and videos. Great - even more reasons to stay glued to my laptop!