I've known green is sexy for a long time. Well at least since I realized eco boys, namely Leo DiCaprio, are the cutest kind. The creators of green is sexy, a sweet new eco-tips and tricks site, seem to agree.

The site was born when three friends realized that exchanging information on ways to make an impact on the environment was becoming daily conversation. One of those friends just happens to be the adorable Rachel McAdams, who like Leo, is lending her celebrity hand to promoting responsible, green living. What I love about the site - even though it looks like it's in its beta stage - is that Rachel isn't touting her celebrity to get her message out. You can't tell who has posted specific stories and tips, but the "about us" section leads me to believe it is a group effort.

"green is sexy is about tiny changes, big impact," says the site. "Why sexy? Because being informed is sexy. Being responsible is sexy. Being eco-friendly is sexy. Making a difference is sexy. Green is sexy. We invite you to become part of the green is sexy community by helping us change the world one day at a time."

For more about the site,

According to the website, Rachel is trying to lighten her footprint on the earth - supporting tree planting organizations, switching her house to green power and developing an OCD for unplugging anything with a plug. She dreams of one day living in a treehouse and being able to grow her own food. Her friends, Megan and Didi, both live on the West Coast and support carpools, bike rides, hybrids and chemical-free cleansers.

Right now the site features, recipes and reading ideas for the month, a spotlight on Steve Fish, favorite products and short but sweet reminders to do your part.