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What the Apple Presenters Wore at the 2008 Fall Apple Announcement

Apple Fashion: All About the Black, Baby

I'm at Apple HQ, listening to Steve and losing it over the new MacBook Pro and MacBook Air announcements, but I of course can't take my eyes off the fashion. Our man Steve showed up in his favorite outfit, the black mock turtleneck, blue jeans, and New Balances, which was not surprising, but what is of note is that I'm pretty sure Steve is an Apple trendsetter.

Apple COO Tim Cook, who introduced the "State of the Mac," looks like he's been taking style cues from the boss; Cook wore a black button down and blue jeans! Though he went with nice black dress shoes rather than trainers like Steve, I liked the doppelganger action Cook and Jobs had going on onstage. Also cute? They match the new black inside design of the new notebooks!

Join The Conversation
macgirl macgirl 8 years
Yay you couldn't tell from the pics. I always had a little crush on Ive, it's probably the accent.
calamari calamari 8 years
LOL!!! Really, was that shirt demin? Ha, couldn't tell from the photo. Poor Jony.
Tech Tech 8 years
Oh calamari, he was so not the best dressed; Ive was wearing a Canadian Tuxedo. Yes, denim on denim.
calamari calamari 8 years
You're forgetting about Jony Ive. I don't think he was wearing black. He looks to be wearing a dark brown or gray button down shirt. Easily the best dressed guy on the stage.
macgirl macgirl 8 years
That seems odd for an AD. I guess all her creative juices are used elsewhere? ;-)
JenBrett JenBrett 8 years
I work with an AD who wears a black turtle neck and khaki shorts or pants to work every day. She says it's easier than trying to figure out something to wear.
macgirl macgirl 8 years
Do you think Steve wears that everyday? He has a giant closet full of black mock turtlenecks, with stacks and stacks of jeans (or is he more of a hang your jeans on a hanger guy?).
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