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What Is Emoticode?

Step Up Your Social Media Game With This Crazy-Cool App

If you use Snapchat or Instagram, you need to download Emoticode right now. Emoticode, created by POPSUGAR Inc., enables you to link your followers to content directly from your Snaps and Instagram posts.

An emoticode is a hidden URL using emoji and alpha-numeric characters in captions or comments. Think of it as a shortened URL for apps that do not accommodate links (enter Snapchat or Instagram) and a solution to find or shop content on them.

If you haven't downloaded it yet, here are four cool ways you can use Emoticode to up your social skills:

  1. Drive your followers to content: Emoticode lets you send followers to your favorite playlist on Spotify or to a new recipe you recently tried. Simply paste the URL of your content in the Emoticode app and copy the custom code generated into your Snapchat or Instagram. When your followers upload a screenshot of your post on the Emoticode app, they'll be able to access the content you shared.
  2. Monetize your snaps and 'grams: If you're an influencer and a part of ShopStyle Collective, you can make money on Snapchat or Instagram! Simply download the ShopStyle Collective iOS app, find the product you want to link to, copy the Emoticode, and paste it into your Snap or Instagram post. Not a part of Collective? Sign up now!
  3. Shop on Snapchat and Instagram: Our partners Nordstrom, Forever 21, QVC, Yumi Kim, Luisaviaroma, Sephora, Everlane, H&M, and more are using Emoticode. Look out for the Ghost and Rocket emoji followed by a series of numerical characters in a Snapchat or Instagram post, take a screenshot, and upload it on the free Emoticode iOS app to get to the destination website.
  4. Shop influencers' favorite finds: Collective bloggers Gal Meets Glam, The A-List Blog, Bag Snob, Penny Pincher Fashion, Blank Itinerary, Something Navy, and more are all using Emoticode. Follow them on Snapchat and Instagram, screenshot their posts that include an Emoticode, and upload the screenshot to the Emoticode app.

Emoticode is available in the native Emoticode iOS app and the ShopStyle and ShopStyle Collective apps. Oh, and while your phone is out: follow POPSUGAR and ShopStyle on Snapchat!

Image Source: POPSUGAR Photography / Sheila Gim
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