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What's Good Price For an eReader?

What Price Point Is Reasonable For an eReader?

You're not alone if you think eReaders are a spendy gadget purchase. A new study shows that eReaders will need to be ticketed in the $50 range to ever make it big in the consumer market. Currently, the Amazon Kindle and other eReaders are a must-have for celebrities, but they remain an aspirational item for most civilians who don't have the budget to support buying one the devices, which ballpark around $300.

The report, which weighs in on why eReaders haven't had the success of other popular tech, notes the problem is, current readers costs more than $50 to manufacturer. A 6-inch e-ink screen costs about $60 to make while larger screens like the one on the Kindle DX’s 9.7-inch digital paper costs even more. As you can imagine, manufacturers are scrambling to find ways to bring the costs down.

Image Source: Getty
Join The Conversation
Baby-Girl Baby-Girl 7 years
I purchased a pretty red Sony 505 reader this past spring. I used an online coupon and got it for $229. Although I don't use it every day and I'm not an avid reader I'm really happy with it. It's the perfect size and my eyes don't get tired like they would from a back lit screen. I do thing the price of these gadgets needs to come down for more people to buy them.
CityStyleLife CityStyleLife 7 years
i'd get a kindle for no more then $150.
komler komler 7 years
Reading books either in print or on Stanza on my iPhone 3GS… why would I need another thing to drag around in my bag? I've actually been very impressed with Stanza, so I'm actually switching more and more books for that for less things I'm dragging around.
PinkNC PinkNC 7 years
$300 is a bit much for this little gadget.
kedawen kedawen 7 years
I like my iPod Touch + Stanza! But I would like a bigger screen, and I think $100-200 would be reasonable.
Akasha Akasha 7 years
I finally got a Kindle, and I love the thing. I have actually found myself reading more since I got it. The only downfall is that whenever I'm using the thing in public at least one or to people will stop and ask me what it is, and I'm kind of relegated to stopping and explaining, and letting them try it out. I'm not sure if I would have purchased one if I hadn't gotten a bunch of Amazon gift certs for my birthday (the best way to get pricey gifts is to make a various group of people get you certs from the same store), but now I seriously hate being without it. The other day I accidently left it home when I went to the DMV and ended up using the Kindle reader on my iPhone. While it worked fine the backlit screen thing started to bug my eyes after a while. I think I would definitely adopted it sooner if it had been a bit less expensive, if I had been able to try one out (not being able to play with it before purchase is a bummer), or if I would have been lucky enough to win one of the ones Geek Sugar was giving away. Who won those anyway?
lms lms 7 years
My husband has an e-reader and he has no complaints so far. I personally am not interested in them, so the price never crossed my mind.
mek123 mek123 7 years
They seem like a great concept for traveling but the price would have to come down under $100 for me. Otherwise, library here I come.
witchbaby witchbaby 7 years
I'd pay under $150 but I much rather just check out books at the library. it's free!
vivaciousv1114 vivaciousv1114 7 years
I just can't justify spending that much money on a gadget that can really only do one thing.
syako syako 7 years
I don't know if I ever will adopt this, but if I did it would have to be under $150
chipjimi chipjimi 7 years
I would get a kindle but the $299 price is too much for me.
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