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What's Good Price For an eReader?

What Price Point Is Reasonable For an eReader?

You're not alone if you think eReaders are a spendy gadget purchase. A new study shows that eReaders will need to be ticketed in the $50 range to ever make it big in the consumer market. Currently, the Amazon Kindle and other eReaders are a must-have for celebrities, but they remain an aspirational item for most civilians who don't have the budget to support buying one the devices, which ballpark around $300.

The report, which weighs in on why eReaders haven't had the success of other popular tech, notes the problem is, current readers costs more than $50 to manufacturer. A 6-inch e-ink screen costs about $60 to make while larger screens like the one on the Kindle DX’s 9.7-inch digital paper costs even more. As you can imagine, manufacturers are scrambling to find ways to bring the costs down.

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