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What Makes A Gadget Appealing To Women?

When I was a kid it was my father who would pick out the big ticket electronics for our house, primarily because my mother couldn't care less what size the TV was or the quality of the home's sound system. While I respect her choice to not care at all, her attitude toward technology and gadgets couldn't be more different than mine. And it makes me wonder if that's an attitude I picked up along the way because I always went to the electronics store with my dad or because technology is more geared toward women these days.

According to a New York Times article, To Appeal to Women, Too, Gadgets Go Beyond ‘Cute’ and ‘Pink’, the idea of making gadgets female friendly has evolved a lot more than the average consumer might think in the past few years. More women are taking control of the technology they bring into their homes and lives and using that technology more often. To which I smartly say: Doy! Here's more:

Only a few years ago, feminizing a consumer electronic product meant little more than creating a pink or pastel version of the same black or silvery item coveted by men. And, some retailers note, that kind of marketing still goes on. But feminizing technology is more about a product’s fundamentals, often expressed in its ease of use. It is not always aimed exclusively at women, but it is female friendly. Shoppers see it throughout electronics store from the rising popularity of digital picture frames to flat-panel televisions that are designed to fit into the cabinets and armoires that once housed smaller-screened traditional televisions by moving the TV speakers from the sides to the top or bottom of the TV.

According to the article, there are some less obvious choices that have sprung up along the way. Apparently, the spacing of the keys on a new Sony ultraportable computer notebook accommodates to longer finger nails and some recent LG cell phones have the cameras’ automatic focus calibrated to arms’ length. I think these "changes" are rather lame technique for bringing in female techies, but I guess they deserve a nod for their effort. Have you noticed any changes in technology over the last few decades that you think are a marketing ploy to attract women? And what draws you to certain gadgets and not others?

Join The Conversation
BlackPowerBunny BlackPowerBunny 10 years
although i do have a pink digital camera, i shopped for three months before making the purchase. if manufacturers are making women friendly changes, i haven't even noticed. i still take my time in researching the item i'm about to purchase. furthermore, why does the idea that women are not tech savvy still exist in the year 2007? give me a break.
elfrog98 elfrog98 10 years
P.S. an earlier comment just got me thinking... when they "dumb down" the item and use that to sell it to women, that bothers me too. I didn't get my degree in programming because I'm too dumb to know how to use settings in my phone/computer/etc. If I don't know something, I'll get help from someone, thank you.
elfrog98 elfrog98 10 years
I have to admit, the pink bugs me. I can appreciate more "feminine" colors, but frankly pink (especially the shade that the designers seem to gravitate towards) is a color that is used on small children's toys (like Barbie). I can also appreciate the fact that some of us women LIKE that color pink on our electronics, but I don't want it to be the main color choice for "women's" electronics. I want it to be *a* color choice among multiple, and preferably the choices would be ones that men AND women felt comfortable choosing among.
daisyeater21 daisyeater21 10 years
Elegance and class without 'dumbing down'
woodycakes woodycakes 10 years
I remember when making something pink was for a woman. LoL
designergirl designergirl 10 years
Modern, elegant, understated useful products appeal to me. I don't need three things that do the same thing, I just want one that does them really well. Obviously, I'm a sucker for good design. Why does there even have to be distinction between women's and men's technology? Everybody loves the iPod take cues from that.
demeter demeter 10 years
I don't like anything pink or cutesy. I like classic-looking stuff that has a modern touch to it. And in either a fire truck red or any other dark color.
rubialala rubialala 10 years
I like things that are pink or cute.
simplystella simplystella 10 years
I gotta agree with you, all this stuff looks like a marketing move to attract (more) women and not effective, considerable and useful change for above-mentioned women. But it actually works.. on me at least. I'm not very informed about technology, so, if I were about to buy, ex., a new laptop, I'd be attracted by the one with long-finger-proof keyboard. If it also happen to be pink and covered by Hello Kitty cartoons, well it's even better. Thanks God I have a very geeky mom ad she choose which computer to buy XD
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