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Yesterday's New York Times tipped me off to an initiative that will offer British cellphone users free calls and text messages in exchange for agreeing to receive advertising on their phones.
The company, which is called Blyk, is operating on the fact that fees from callers are flat or falling in many markets and carriers are seeking other ways to profit off of cell users, says the Times.
Blyk's website describes the company as a "new mobile network for 16 – 24s that’s funded by advertising." Blyk claims it "links young people with brands they like and gives them free texts and minutes every month."
I've become an utter TiVo freak in an effort to weed out advertisements from my TV viewing, so I can't imagine signing up to receive ads on my cell phone. What if you had to watch a minute long ad to make a 10-second call to tell your partner to pick up soymilk? Would you do it to cut costs?