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YouTube Renting Movies Starting on Friday Jan. 22

YouTube Partnering With Sundance to Rent Festival Faves

Starting on Friday, you won't need to go to the video store to pick up the latest Sundance Festival favorites. Instead, you can point your browser to YouTube. Announced today, YouTube has partnered up with the SFF, and will be offering five popular festival favorites until Jan. 31 for $4 a pop. Independent filmmakers can join in on the action during YouTube's "Filmmakers Wanted" campaign to stream their films online, while still keeping their copyrights and naming their own rental price. YouTube also says they'll be reaching out to other industries in the coming weeks to offer this streaming option, which should inevitably lead to them taking a bigger piece of iTunes and Amazon's online rental pie.

But if you want some front-of-the-line action, Pop and Buzz are already on their way to Park City to bring you all the coverage you could want from the 2010 Sundance Film Festival, so be sure to stay tuned!

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