Skip Nav
Tech Tips
How to Create a Wedding Hashtag No One Else Will Have
Humor
17 People Who Emoji Better Than You
Tech Tips
The Easy Way to Block Contacts From Sending Messages or Calls

iPad vs. Kindle

According to the Data, Are You a Kindle or an iPad Reader?

I've described my love for all things Kindle before, and I love that there are plenty of ereaders around for us to choose from. After all, anything that encourages more reading and helps out the publishing industry is great in my book! But have you ever thought about what kind of ereader you are? Nielsen wanted to know and surveyed 5,000 users to find out. Check out these facts after the break to see if you skew Kindle or iPad.

  • iPad owners are younger than Kindle users. Sixty-three percent of them are under the age of 35 compared to 47 percent of Kindle users.
  • More men are iPad owners than Kindle owners. Sixty-five percent of iPad users are male, compared to 52 percent of Kindle users.
  • Kindle owners are wealthier. Forty-four percent of them make more than $80,000 a year compared to 39 percent of iPad owners.
  • Kindle users have more education: 27 percent of Kindle owners have master's degrees or doctorates.
  • iPad owners are more receptive to advertising on their tablet than Kindle users.
  • iPad owners like ads on their device more than other ereader users: 39 percent of iPad owners say ads on their connected device are new and interesting, compared to 19 percent of all of the other ereader users Nielsen surveyed.
  • iPad owners are more likely to have made a purchase as a result of seeing an ad on their connected device.
Around The Web
Join The Conversation
psychobabble psychobabble 6 years
And I'm supposed to be a rich schooled woman over 35. I'm 26 now with a master's degree but not rich- maybe when I'm over 35!
ZuliSil ZuliSil 6 years
According to the statistics I should be a rich schooled male over 35. But instead I'm a 38 year old woman who isn't rich at all.
ZuliSil ZuliSil 6 years
According to the statistics I should be a rich schooled male over 35. But instead I'm a 38 year old woman who isn't rich at all.
Which Tablet to Buy in 2016?
Amazon Kindle Fire Tablet Details
Apple Announcement Live Stream
Cheap Kindle Books For Women 2014
How to Get Epub Books on the Kindle Fire
Reading Apps
Nook With Glowlight
How to Get Kids Off Devices
iPhone 5 Scratches
Apple's New TV App For iPhone and iPad
From Our Partners
Latest Technology & Gadgets
All the Latest From Ryan Reynolds