What comes after a new iPhone announcement? The commercials, of course. Last week, Apple unveiled the iPhone 6S and 6S Plus [1] along with the tagline, "The only thing that's changed is everything" — a reference to the fact that externally, the iPhone didn't change much [2], but internally, it got major upgrades like 3D Touch and Live Photos [3]. Check out the upbeat ad above, and look out for some familiar faces: Bill Hader at the 28-second mark using Siri's help to make tortellini and Selena Gomez [4] taking selfies with her fans at the 45-second mark. The video was uploaded on last Wednesday and already has more than three million views.