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iTunes To Launch Movie Rental Service?

According to the Financial Times, Apple is discussing an online movie rental service with Hollywood studios. The rumor mill says it will be a video-on-demand service.

Currently, Apple won't comment on this new venture, which is said to begin this fall, but we've heard the iTunes rentals would only cost $2.99 for a 30-day rental.

We also heard the 30-day rental would let you move a movie from a computer to at least one other device like a video iPod or iPhone. Of course, digital rights-management software would likely prevent these movies from being copied in any way, shape or form.

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