6 Reasons We're Obsessed With This Sustainable Shopping App
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Sustainability has been a hot-button topic in the fashion industry for years, and at long last, the practice is finally starting to influence the way brands produce clothes. But what does it all mean for the average consumer? Shopping sustainably not only requires money — it takes time to thoroughly research each product: where it came from, how it was made, etc. This can be a deterrent for even the most well-intentioned fashionista.
Enter Good On You. Founded in Australia by Sandra Capponi and Gordon Renouf in 2015, the app makes it super easy to determine whether a brand is ethical — and finds substitutes if it isn't. The company is redefining what sustainable fashion means as a whole, focusing largely on environmental impact, labor rights, and animal protection. And it's got celebrity support, too, from Emma Watson to Olivia Rodrigo's stylist Laura Sophie Cox, who recently told POPSUGAR that Good On You does "all the hard work for you."
Keep scrolling for six reasons why we love the game-changing app.
Comprehensive Guides
Good On You's handy guides provide easy-to-follow steps to reduce your carbon footprint. Does it get any simpler than that?
Customizable Preferences
You can also personalize your brand preferences, including how important things like environment, labor rights, and animal protection are to you when it comes to shopping. (Quick answer: very!)
Meaty Articles
The app often does deep dives into industry-wide issues like "thrift flipping" and reselling poor quality fast fashion, encouraging users to always shop with intention.
Fabric Research
Researching what each material in your clothing means for the environment is an overwhelming task for most of us, but Good On You makes it painless to interpret with helpful explainers.
A Reasonable Rating System
Shopping sustainably and ethically isn't always black and white, so it's refreshing to see that Good On You offers five different ratings, including "Great," "Good," "It's a Start," "Not Good Enough," and "We Avoid." They thoroughly explain what each rating means, as well as why each specific brand deserves it.