What wouldn't I give to have been an audience member of Oprah's opening show of her last season that premiered yesterday. The lucky 300 attendees are not only going on an eight-day, all-expense-paid trip to Australia in December, but the pilot who will fly them there is none other than John Travolta.
The two episodes filmed in the Land Down Under will cost the Australian government a whopping $3 million (US $2.8 million). In defense of the pricey move, Tourism Minister Martin Ferguson said, "Oprah is a household name and her star power has the potential to lift Australia's profile as a premier tourist destination."
What do you think — is the Oprah Effect worth $3 million of Australian taxpayers' money?