The Internet freaked out earlier this Spring when H&M announced it would be launching beauty products, and rightly so. The few available pictures of the collection looked more like something you'd see from a fancy department store! The three-month wait is over, and the huge, 700-piece assortment has arrived.
We're happy to say the range ticks all the boxes you want fulfilled by a brand: hair, beauty, body care, and tools? Check. Color payoff in a wide variety of shades for all skin tones? Check. Chic, affordable, and perfect for hoarders? Check. Get a sneak peek at 35 of the products now, then head over to H&M's website and prepare to get your spend on!
H&M Beauty Eye Color Palette in Twilight and Rose ($10)
H&M Beauty Perfect Finishing Powder in Alabaster ($10)
H&M Beauty Perfect Finishing Powder in Soft Sand ($10)
H&M Beauty Buffer and Blusher Brush ($8)
H&M Beauty Powder and Foundation Brush ($7)
H&M Beauty Retractable Powder Brush ($8)
H&M Beauty Foundation and Concealer Brush ($7)
H&M Beauty Aqua Liquid Eyeliner in Afterglow ($7)
H&M Beauty Aqua Liquid Eyeliner in Charcoal Spark ($7)
H&M Beauty Precision Eye Marker in Jet Black ($7)
H&M Beauty Body Lotion in Urban Verve ($6)
H&M Beauty Body Mist in Midnight Muse ($5)
H&M Beauty Body Wash in Rose Reverie ($5)
H&M Beauty Eyeliner and Eye Color Brush ($6)
H&M Beauty Eye Color Brush ($6)
H&M Beauty Brow and Lash Brush ($4)
H&M Beauty Round and Pointed Applicator Brush ($4)
H&M Beauty Drama Cream Eyeliner in Pitch Black ($10)
H&M Beauty High Impact Eye Color in Candied Almond Brown ($7)
H&M Beauty High Impact Eye Color in Peacock Blue ($7)
H&M Beauty Defining Fibre Wax ($6)
H&M Beauty Knot a Problem Primer Spray ($10)
H&M Beauty Defining Moment Texture Paste ($10)
H&M Beauty Do It All BB Cream ($10)
H&M Beauty Sea Mist Salt Water Spray ($10)
H&M Beauty The Thick of It Volume Spray ($10)
H&M Beauty Eyelashes Individuals ($6)
H&M Beauty Eyelashes ($6)
H&M Beauty Mascara Maximalist in Deep Black ($13)
H&M Beauty Lush Lip Vinyl in Plum Fairy ($10)
H&M Beauty Lush Lip Vinyl in Rubellite ($10)
H&M Beauty Sheer Shine Lipstick in Sugar Almond ($10)
H&M Beauty Clean Canvas Lip Scrub ($10)
H&M Beauty True Matte Finishing Powder in Porcelain ($10)
H&M Beauty True Matte Finishing Powder in Warm Ivory ($10)