How would people react to the news of your death? If you're Seth Rogen, the answer is with confusion, sadness, and a general lack of empathy. Billy Eichner hit the streets of New York for a segment of Billy on the Street with Rogen on cameraman duty. The mission? Convince people that Rogen has died that day. There's a wide variety of reactions, but the best part is when Eichner reveals that — surprise! — Rogen has been standing there the whole time. Please enjoy.