If you've grown accustomed to turning to Amazon for picking up items for the entire house, then you're obviously familiar with its annual Prime Day. Each year, the online retailer heavily discounts items for members for well over 24 hours (last year it went for a whopping 30 hours!). Amazon just announced when it's all going down. Prime Day starts on July 16 at 12 p.m. PT/3 p.m. ET and will run through July 17 — that's 36 hours! Take a look at some of its current deals, then check back often, as we'll be sure to update the sale items. And if you're not a member yet, now is the time to sign up.
WowWee released another brand new Fingerlings Light Up Unicorn ($18) that's even more magical than the original for Amazon Prime Day.
Your little one will spend countless hours building bountiful bouquets with the Green Toys Build-a-Bouquet Stacking Set ($22, originally $30).
The Funko Pop Movies: Mad Max Fury Figure ($7, originally $10) is perfect for any collector.
Your adventurous one will be able to take their Geekper 1:16 Scale Electric Remote Control Car ($28, originally $35) on all sorts of twists and turns.
Toddlers three and up will enjoy riding on this inflatable Blue Horse Hopper ($15, originally $45).
The FoxPlay Basketball Ball Pit ($8, originally $30) is a learning toy that encourages hand-eye coordination.
This educational Color Matching Mosaic Pegboard ($11, originally $16) will teach your child fine motor skills and color recognition, and challenge their imagination.
Help your kid grow their collection with the Hatchimals CollEGGtibles Season 2 - 4-Pack + Bonus ($9, originally $10).
Your kids can work on creativity and imagination with the MIBOTE 109+1Pcs Magnetic Building Blocks ($26, originally $37).
Fisher-Price Laugh & Learn First Words Smart Puppy ($35, originally $40) helps little ones learn about objects and more.
Chutes and Ladders Game ($10, originally $19) is a classic that everyone loves.
Create over 100 different designs with L.O.L. Surprise Fashion Plates ($16, originally $20).
Help your little one start their collection with this 10-pack of Disney Pixar Cars Micro Racers ($12, originally $20).
The thick wooden knobs on the Melissa & Doug Farm Animals Jumbo Knob Wooden Puzzle ($11, originally $20) make it easy to grab.
Melissa & Doug Disney Mickey and Friends Wooden Alphabet Magnets ($6, originally $9) are suitable for ages 3 and up.