Fitbit Teamed Up With Brother Vellies and Victor Glemaud For a Fashionable Collab

Fitbit has joined forces with two Black-owned luxury brands, Brother Vellies and Victor Glemaud. The fitness/tech brand's Smartwatches are known for tracking fitness goals with ease, and now fashion-lovers have something to get excited about as well. Both brands have created bands for Fitbit's latest devices, the Sense and Versa 3.

Brother Vellies's designer Aurora James designed two scrunchie-like bands for her collection, which come in two shades black and brown. The stylish bands are priced at $55. As for Victor Glemaud's collection with Fitbit, the designer, who is known for his gender-neutral knit designs, created sustainable bands that are made from recycled plastic fibers. This is actually the second time Glemaud has designed for Fitbit, and the bands are priced at $40. Keep reading to see the full campaign ahead. Then, shop out the pieces from the collection as well.