Hailey Baldwin Is the Face of Tommy Hilfiger Denim — in the Sexiest Mom Jeans Yet

Updated on July 21, 2016 at 10:35 AM

Hailey Baldwin's already walked in Tommy Hilfiger's runway show and rocked the designer's crochet bikini, so it's about time she saluted the label's iconic denim. Now the on-the-rise supermodel joins Lucky Blue Smith for the new Tommy Jeans campaign, which is full of youthful ads that are a little bit sexy too (because what isn't when Hailey's involved?) Read on to take a quick trip back to the '90s with the duo, then shop the latest collection at Tommy Hilfiger.

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Hailey Baldwin Is the Face of Tommy Hilfiger Denim — in the Sexiest Mom Jeans Yet

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