Shopping H&M's New Denim Collection Might Be the Best Decision You Make All Day

We never really need an excuse to pop into H&M and do a little shopping — but we'll certainly take one, especially when it comes in the form of this environmentally friendly new denim collection. Continuing its mindful approach to fashion, the brand is launching a collection of denim, Close the Loop ($40-$60), made entirely from the recycled cotton collected during its own in-store garment collecting initiative. They've essentially closed the loop on textiles (hence the name) by reusing old clothes and eliminating the need for new or virgin resources in producing a brand-new lineup of clothing. How's that for resourceful style? Look through to get a sneak peek of the women's styles launching in September, then tell us they're not totally on trend too.