Isabel Marant's Cool-Girl Collection Comes With Ruffles and Florals — but Not the Way You Think

Isabel Marant's customer has never been a girlie girl, so the florals and ruffles on the Spring '17 runway may come as a surprise. Still, they're not the kind the core customer will brush off — these florals were printed onto parkas, bohemian day dresses, and wide-leg pants, while ruffles made their mark as sculptural details on sandals or the hem of a metallic miniskirt. They were coded with Marant's effortless cool, as was the rest of the lineup — from the riff on pinstripes to the ever-present nods to the '80s.