This Street Style Star Is Showing Up All Over Couture Week in a Patagonia Baseball Cap

The innovation, the mixing and matching, is maybe exactly what makes street style stars so fun to watch — style that relies all at once on big-budget splurges and then understated mass-market finds that somehow work together seamlessly in an I-wish-I'd-thought-of-that kind of way. So maybe you weren't expecting to see Russian fashion darling and street style star Miroslava Duma rocking Patagonia at the Dior show in Paris (we certainly weren't), but now we can't stop thinking about it. How simple. How cool. Did you ever think Patagonia could look so chic?

We had hunches when the label was styled up by Reformation with slim, cropped flares and ballet flats. Now, the brand seems poised for a fashion following. Something I thought I'd never say about the outdoorsy label, whose fleeces and rain gear I shoved to the back of my closet after college graduation. Then again, I never thought I'd see it pop up at Couture Week looking so good.

Read on to see the simple hat that made a major Fashion Week debut, then see how Duma's been bringing basics into the spotlight for a while now.