Last Fashion Week, one of the biggest conversation starters was the see now, buy now show. Brands and designers like Tom Ford, Michael Kors, Thakoon, and Burberry debuted shoppable runway looks and shook up the industry. Instead of waiting an entire season to buy that It bag or top that caught your eye, customers could now buy it minutes after they saw it on the catwalk.
The same is true of this season's collections. Rebecca Minkoff released her Spring '17 line during a show in LA (in lieu of a show at New York Fashion Week), while H&M followed suit at Paris Fashion Week. Read on to see who made their collections shoppable in real time, then start adding to cart!
Guests will be able to shop the collection after the show in September.