The Jaw-Dropping Reason No One Bought These Cheap T-Shirts
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We know the big benefit that comes with owning a basic white t-shirt: it's something that pairs well with practically anything, from jeans to a dressed-down suit. And getting said t-shirt at a seriously discounted price? That's even better — or so we thought, before a nonprofit organization named Fashion Revolution set up a vending machine in Berlin, charging customers a mere 2 euros (roughly $2.24) a pop for the simple style. As people lined up to pay, a video popped up showing them how the tees were made and who they were made by. Let's just say it wasn't what the customers — or we, for that matter — expected. Read on to watch what happened. Really makes you think, doesn't it?
The 2 Euro T-Shirt - A Social Experiment
The Vending Machine Seemed Great at First
Yes! Cheap t-shirts! Score!
And Everyone Totally Wanted a T-Shirt
Why wouldn't they? Two euros ($2.24) is practically nothing.
Until They Saw Who Made Them
Young women, working in factories under harsh conditions and being paid unfairly.
Shocking, Right?
Very.
Did They Still Want to Purchase?
Nope. They'd rather donate to the cause, which is meant "to inspire a permanent change in the fashion industry," turning it into something that "values people, the environment, creativity, and profit in equal measure."
Are You In?
This campaign was originally inspired by a garment industry accident in Dhaka, Bangladesh, where 1,133 people died and 2,500 were injured. To find out more about this movement, you can visit Fashion Revolution's website and see how you can help.