This Brazilian Blogger Is the Fashion It Girl Who's Missing From Your Insta Feed
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Helena Bordon is so much more than your average fashion blogger. The 29-year-old Brazilian native has launched her own website, retail chain, and line of sunglasses. Of course, her feed is every bit as fabulous as the others you follow. Helena is always keeping us updated with the pieces she adds to her wardrobe and the places she goes on vacation, with the outfits to match.
But Helena's fashion roots run deep. Her mother, Donata Meirelles, is the style director at Vogue Brasil, and when it came time to shop for a wedding dress, Helena repurposed Donata's vintage Valentino design. Read on to find out more facts about Helena, because her story definitely doesn't end there, then make sure you follow the girl who's bound to inspire you to try new trends and shop new pieces.
Helena Runs Her Own Lifestyle Site
Read up at HelenaBordon.com.
She Wore the Most Gorgeous Valentino Wedding Dress
The veil was magnificent.
In Fact, She Repurposed Her Mother's Vintage Design
But Helena Celebrated Her Nuptials Twice
She wore this custom Calvin Klein creation for her second reception in St. Barts.
Helena Starts Trends Left and Right During Fashion Month
At Paris Haute Couture week, she opted for a total Dior look, save for her own sunglasses.
Designers Are Thrilled to Have Her Sit Front Row
She Hangs by All the Style Bloggers, From New York to Paris
And She Knows How to Unwind In Style
Helena Has Her Own Sunglasses Line
You can shop it on her website.
She's Got Many Collaborations in the Book
One of her buzziest was a jewelry range she introduced in 2013 for LOOL.
Helena Walked the Red Carpet at the Venice Vilm Festival
She wore an asymmetrical Elie Saab gown, Schutz shoes, and Jaeger-LeCoultre jewels.
But She's Hit Up the amfAR Gala Many Times
She showed off this Philosophy dress and Edie Parker clutch in 2015.
And She Loves a Good Personalized Clutch
Helena Cofounded 284
It's a Brazilian retail chain that she started with her childhood friends Bernardino and Luciana and Marcela Tranches in 2008.
She Interned at Valentino During Her Time in New York
Now she just sits front row at all the shows.
Helena's Mom Is Just as Stylish as She Is
She's the style director at Vogue Brazil.
And of Course, She's Mastered the 1 Pic All Fashion Girls Have on Their Feeds
It involves an artsy cup of coffee with the optional avocado toast.