Adidas Launches an Initiative to Help You Track Runs and Give Back

Adidas and Parley For the Oceans are launching Run For the Oceans — a global running movement that uses the power of sports to raise awareness for the threat of marine plastic pollution — again this year. You can join the effort between June 8 and July 8 and take action to help protect our oceans while you work out. For every kilometer logged within its Runtastic app, Adidas will donate $1 to save the ocean (up to $1 million). Each pair of Parley shoes prevents 11 plastic bottles from entering our oceans.

You can download the Adidas app and join the "Adidas x Parley Run For the Oceans" community to log miles toward the cause now! If you are in NYC, stop by our Play/Ground festival this weekend, which will feature an Adidas activation with treadmills, where you can take your first step and run for the ocean!