Laura Lee has definitely come a long way from her very first contouring video [2] uploaded in 2013. The YouTube superstar has grown to nearly four million subscribers (not counting everyone on her popular Instagram [3]) and countless collaborations [4], and now, she's launching her own makeup collection.
Laura Lee Los Angeles debuts its first eye shadow palette, Cats Pajamas ($40), on Oct. 13. The vegan, cruelty-free, and "pigmented AF" product features 10 shades in Fall-ready colors like gold, maroon, plum, bronze, taupe, and both matte and shimmer finishes. Its packaging is gorgeous, too, covered in silver glitter on the outside and a pink floral pattern on the inside. Laura's fellow mega-vlogger friends Jeffree Star [5] and Manny MUA are already fans.
I'm a proud ass friend :) @larlarlee you did that babe! Can't wait for the launch! @lauraleelosangeles [6]
"I poured my heart and soul into this palette. I worked very hard on creating Cats Pajamas. I can't believe I'm revealing NOW," she wrote on Instagram. "I guess time flies when you're having fun. Having my own makeup line has always been a dream I thought was too big and look where I am today with hard work, savings, and dedication ANYTHING is possible."
She also posted a YouTube video where she showed off a tutorial for a full look using them and swatches of each shade. In action, they definitely look super blendable and have an intense color payoff. Watch Laura's reveal ahead.