POPSUGAR

Benefit Cosmetics Just Won the 10-Year Challenge, and It's the Throwback We All Deserve

Jan 20 2019 - 10:10am

Ranked alongside your favorite pair of 501's [1] and, of course, wine [2], you can add Benefit's Benebalm [3] ($18) to the list of things that age well. The brand's Ireland Instagram account gave us a glimpse into its past by posting the below photo of the balm's glow-up as part of the 10-year challenge that is sweeping social media. The lip tint — which hydrates and leaves lips with a sheer rosy color — was available in a tiny jar labeled Benetint Lip Balm until the brand decided to repackage it into a travel-friendly [4], pink sleeve and refer to it simply as Benebalm.

See the transformation ahead.

Benefit Hydrating Tinted Lip Balm

Benefit Hydrating Tinted Lip Balm

Benefit Hydrating Tinted Lip Balm [5] ($18)


Source URL
https://www.popsugar.com/beauty/Benefit-10-Year-Challenge-45684515