Benefit 10-Year Challenge
Benefit Cosmetics Just Won the 10-Year Challenge, and It's the Throwback We All Deserve
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Ranked alongside your favorite pair of 501's and, of course, wine, you can add Benefit's Benebalm ($18) to the list of things that age well. The brand's Ireland Instagram account gave us a glimpse into its past by posting the below photo of the balm's glow-up as part of the 10-year challenge that is sweeping social media. The lip tint — which hydrates and leaves lips with a sheer rosy color — was available in a tiny jar labeled Benetint Lip Balm until the brand decided to repackage it into a travel-friendly, pink sleeve and refer to it simply as Benebalm.
See the transformation ahead.
