Jeffree Star may be one of the beauty industry's most controversial figures [1], but there's no denying his selling power. Whether it's his own namesake collection or a review of another makeup brand, his millions of followers take his word seriously. So it was only fitting that he'd land a huge gig like being the face of a well-known beauty brand, and for one of its top products to boot. As part of Benefit Cosmetics' limited-edition Benefit Island collection exclusively at Sephora, Jeffree's face graces Benefit's Roller Lash.

"SHE. BETTER. WORK. I never imagined that I would ever be the face of my favorite mascara!! Benefit Cosmetics Rollerlash is my FAVORITE on this planet!!!" he wrote on Instagram. "THANK U ALL for making this a possibility and a reality for me!"

The collection features other top beauty influencers on the packaging of the desert island beauty product they can't live without. Iluvsarahii [2]'s is Porefressional Face Primer. Larlarlee [3]'s is Precisely, My Brow pencil; nicoleguerriero [4]'s is Gimme Brow; and mannymua733 [5]'s is Hoola Matte Bronzer. There is also a survival kit featuring all the faces of the campaign together and mini versions of their essentials. Shop each of them, ahead.