Jeffree Star may be one of the beauty industry's most controversial figures, but there's no denying his selling power. Whether it's his own namesake collection or a review of another makeup brand, his millions of followers take his word seriously. So it was only fitting that he'd land a huge gig like being the face of a well-known beauty brand, and for one of its top products to boot. As part of Benefit Cosmetics' limited-edition Benefit Island collection exclusively at Sephora, Jeffree's face graces Benefit's Roller Lash.
"SHE. BETTER. WORK. I never imagined that I would ever be the face of my favorite mascara!! Benefit Cosmetics Rollerlash is my FAVORITE on this planet!!!" he wrote on Instagram. "THANK U ALL for making this a possibility and a reality for me!"
The collection features other top beauty influencers on the packaging of the desert island beauty product they can't live without. Iluvsarahii's is Porefressional Face Primer. Larlarlee's is Precisely, My Brow pencil; nicoleguerriero's is Gimme Brow; and mannymua733's is Hoola Matte Bronzer. There is also a survival kit featuring all the faces of the campaign together and mini versions of their essentials. Shop each of them, ahead.