These Are the 12 Hottest New Beauty Launches For July

Jul 26 2017 - 6:05am

July is the middle of it all: Americana celebrations, barbecues, and weekend travel. Make sure you don't fall into a mid-Summer rut by investing in some new swag. And there are innovative launches coming out this month — including a fresh Laura Mercier foundation, Stellar Beauty lip powders (so cool!), and Diptyque foamy body wash — that will make you actually smell like roses no matter how sweaty you get. Keep reading!

Rituel de Fille Rare Light Luminizer in Lunaris

"Summer 2017 is all about the unique highlighters, and the Rituel de Fille Rare Light Luminizer in Lunaris [1] ($29) is definitely up there! The opal blue-tinted sheer cream is meant to emulate a moonlit glow. It's absolutely gorgeous on cheekbones and inner-eye corners. The little compact also has a mirror for quick touch-ups. I love this with a bronzer cheek and tons of mascara for a simple yet sexy Summer-night makeup look." — Lauren Levinson, senior editor, Beauty

Diptyque Eau Rose Shower Foam ($42)

"I am obsessed with shower foams! It's a niche product but so useful since it doubles as shaving cream and body wash. The Diptyque Eau Rose Shower Foam [2] ($40) is super luxe. It starts as a gel before transforming into a dense foam when it contacts water. The aromatic rose scent will make your skin smell amazing all day." — LL

Clinique Pep-Start Pout Perfecting Balm

"In the middle of the Summer, I just want easy makeup. Tinted lip balm is as easy as it gets since you don't even need a mirror to apply it, and a simple stain is effortlessly pretty. The Clinique Pep-Start Pout Perfecting Balm in Tangerine [3] ($18) is my new favorite product for a wash of coral pink and a nice hydrating feeling on my lips." — LL

Sexy Hair Curly Sexy Hair Curl Power Bounce Mousse

"Sexy Hair recently reformulated its curly hair line, adding new products and the ingredients sea algae and cacao oil. As someone who air-dries her curls a majority of the week, I am loving the new line. My favorite product is the Sexy Hair Curly Sexy Hair Curl Power Bounce Mousse [4] ($18). I actually lightly spray it onto my hair and then scrunch it in. This works better than lathering it in with my hands, since there is a more even distribution. It helps tame frizz and mold my curls into that perfect beach-wavy texture." — LL

BareMinerals Made-2-Fit Fresh Faced Foundation

"The innovative BareMinerals Made-2-Fit Fresh Faced Foundation [5] ($49) is so cool because you can't get it at a store or online. Instead, you need to download the app for the product in the app store (available on iPhone and iOS). The app helps you shade-match a bespoke color, and I explained the easy process in detail here [6]. Now that I've received my shade, I can report that it's the correct color and I love the dewy yet buildable coverage. I can see this becoming a popular new way to find and buy the right foundation!" — LL

m/f Hyaluronic Vitamin C Serum

"Greg Alterman, the founder of brand-new brand m/f [7], is also the man behind successful lifestyle brands like Alternative Apparel and Juice | Served Here. He created m/f, a "genderless" line focusing on creating a "zen-like experience at home," by taking out the frill of traditional beauty products. Each one looks clean and minimalistic, so you can focus on how the product actually works vs. what it looks like. My favorite has been the standout hyaluronic Vitamin C Serum [8] ($48), which has helped to clarify my skin without inflaming it, like some Vitamin C serums do." — Kirbie Johnson, reporter and producer, Beauty

Tatcha Violet-C Radiance Mask

"I love Tatcha. The brand creates products that not only look beautiful but also bring the brilliance of Japanese products straight to people like me, who haven't ever set foot in the country. (One of these days!) In the Summer, I have to be extra aware of my melasma since it's exacerbated by heat, so I'm always amping up my use of lightening and brightening products. The Violet-C Radiance Mask [9] ($68) promotes cell turnover, brightens the skin, and is a vivid purple, a nice departure from the usual yellow and orange masks that tout brightening effects from Vitamin C." — KJ

Renée Rouleau Emergency Zit Kit

"Calling all pimple-poppers! It's rare that a brand teaches you how to properly — and effectively — get rid of a zit. Most of the time, they're scared to promote at-home removal because user error is fairly high. While some blemishes are best left extracted by a pro, I'm so glad that Renée Rouleau created an Emergency Zit Kit [10] ($153). It includes four of her best-selling blemish products — Anti Cyst Treatment, Daytime Blemish Gel, Night Time Spot Lotion and Post-Breakout Fading Gel — as well as tools to help, like lancets, which are a sterile way to pierce the skin for extractions; finger cots, to squeeze out the infection; and a step-by-step guide. You can thank me, er, Renée, later." — KJ

Laura Mercier Flawless Fusion Ultra-Longwear Foundation

"If you typically fear full-coverage foundation, I urge you to set aside your doubts and try the new Laura Mercier Flawless Fusion Ultra-Longwear Foundation ($48, available July 6 at Sephora). I've tried many full-coverage foundations over the past few years, and this is the lightest, easiest to blend formula I've found. From the brand behind cult Tinted Moisturizer, Laura Mercier's newest foundation never feels heavy on your face, but it lets me create a perfectly smooth and even complexion that lasts all day. Available in 20 shades, Flawless Fusion is suitable for all skin types but is particularly great for oily skin like mine. I recently wore this foundation to a hot Summer outdoor wedding where I was sweating and dancing for hours, and my face looked just as great when the night was over." — Nancy Einhart, executive editor, Beauty

Benefit Cosmetics Boi-ing Airbrush Concealer

"I want a flawless-looking complexion, but I hate the look of cakey concealer. Luckily, Benefit's Boi-ing Airbrush Concealer [11] ($20) gives me blemish-free skin that looks completely natural. My favorite part is that it lasts 10 hours and never creases." — Sarah Siegel, editorial assistant, Shopping and Products

Frida Kahlo x Missha The Original Tension Pact

"I've often been disappointed with Korean brands for leaving their beautifully decorated, limited-edition packaging abroad, leaving us American beauty-lovers missing out. When I found out the gorgeous Frida Kahlo x Missha The Original Tension Pacts [12] (available July 13, $25) were coming to the US, I was ecstatic. Not only do they keep my skin dewy all day, but taking out the compact for touch-ups also feels like a luxurious tribute to one of my favorite artists." — SS

Stellar Beauty Stardust Lip Powder Palette

"Pretty much all I want to do this Summer is drink iced coffee and kiss boys, both of which are huge no-nos when it comes to keeping a bold lip intact throughout the day. Enter the Stellar Beauty Stardust Lip Powder Palette [13] ($28), an innovative little set that's basically eyeshadow but for your pout. I like to layer it over my normal lipstick when that starts to fade around lunchtime for an instantly invigorating, matted 3D effect. For more barefaced days, I apply it directly onto my lips for soft, silky coverage. As an added bonus, Stellar offers shades for all skin tones, with an emphasis on catering to medium ones. Anyone up for an iced coffee?" — Alaina Demopoulos, editorial assistant, Beauty

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