These Are the 12 Hottest New Beauty Launches For July

"I am obsessed with shower foams! It's a niche product but so useful since it doubles as shaving cream and body wash. The Diptyque Eau Rose Shower Foam ($40) is super luxe. It starts as a gel before transforming into a dense foam when it contacts water. The aromatic rose scent will make your skin smell amazing all day." — LL

"In the middle of the Summer, I just want easy makeup. Tinted lip balm is as easy as it gets since you don't even need a mirror to apply it, and a simple stain is effortlessly pretty. The Clinique Pep-Start Pout Perfecting Balm in Tangerine ($18) is my new favorite product for a wash of coral pink and a nice hydrating feeling on my lips." — LL

"Sexy Hair recently reformulated its curly hair line, adding new products and the ingredients sea algae and cacao oil. As someone who air-dries her curls a majority of the week, I am loving the new line. My favorite product is the Sexy Hair Curly Sexy Hair Curl Power Bounce Mousse ($18). I actually lightly spray it onto my hair and then scrunch it in. This works better than lathering it in with my hands, since there is a more even distribution. It helps tame frizz and mold my curls into that perfect beach-wavy texture." — LL

"The innovative BareMinerals Made-2-Fit Fresh Faced Foundation ($49) is so cool because you can't get it at a store or online. Instead, you need to download the app for the product in the app store (available on iPhone and iOS). The app helps you shade-match a bespoke color, and I explained the easy process in detail here. Now that I've received my shade, I can report that it's the correct color and I love the dewy yet buildable coverage. I can see this becoming a popular new way to find and buy the right foundation!" — LL

"Greg Alterman, the founder of brand-new brand m/f, is also the man behind successful lifestyle brands like Alternative Apparel and Juice | Served Here. He created m/f, a "genderless" line focusing on creating a "zen-like experience at home," by taking out the frill of traditional beauty products. Each one looks clean and minimalistic, so you can focus on how the product actually works vs. what it looks like. My favorite has been the standout hyaluronic Vitamin C Serum ($48), which has helped to clarify my skin without inflaming it, like some Vitamin C serums do." — Kirbie Johnson, reporter and producer, Beauty

"Calling all pimple-poppers! It's rare that a brand teaches you how to properly — and effectively — get rid of a zit. Most of the time, they're scared to promote at-home removal because user error is fairly high. While some blemishes are best left extracted by a pro, I'm so glad that Renée Rouleau created an Emergency Zit Kit ($153). It includes four of her best-selling blemish products — Anti Cyst Treatment, Daytime Blemish Gel, Night Time Spot Lotion and Post-Breakout Fading Gel — as well as tools to help, like lancets, which are a sterile way to pierce the skin for extractions; finger cots, to squeeze out the infection; and a step-by-step guide. You can thank me, er, Renée, later." — KJ

"If you typically fear full-coverage foundation, I urge you to set aside your doubts and try the new Laura Mercier Flawless Fusion Ultra-Longwear Foundation ($48, available July 6 at Sephora). I've tried many full-coverage foundations over the past few years, and this is the lightest, easiest to blend formula I've found. From the brand behind cult Tinted Moisturizer, Laura Mercier's newest foundation never feels heavy on your face, but it lets me create a perfectly smooth and even complexion that lasts all day. Available in 20 shades, Flawless Fusion is suitable for all skin types but is particularly great for oily skin like mine. I recently wore this foundation to a hot Summer outdoor wedding where I was sweating and dancing for hours, and my face looked just as great when the night was over." — Nancy Einhart, executive editor, Beauty