Since 2016, Danielle Bregoli (also known by her rapper name, Bhad Bhabie, or as the "cash me outside" girl [1]) has gone from a viral sensation [2] to, well, an even more viral sensation. Now, the 15-year-old is delving into the world of makeup [3] by accepting an endorsement deal with new cosmetics brand CopyCat Beauty [4].
CopyCat Beauty recently started rolling out promotional photos of Bregoli on its Instagram, and according to People, "Bhabie will earn $900,000 for her six-month endorsement promoting the company's products." [5] With the tagline "Shop smarter, not harder," the company pits the quality of its collections and price points against bestselling products from well-known competitors (like the Urban Decay Naked Heat Palette [6] ($54) and the Too Faced Sweet Peach Eyeshadow Palette [7] ($49)). "I got a lot of money but, b*tch, why would I want to spend it on expensive-ass makeup when I can get the same sh*t for cheaper?" Bregoli says in her promotional video.
Ahead, see Bregoli for CopyCat Beauty.