POPSUGAR

Bhad Bhabie Is Making $900K From a Beauty Campaign, and We Are Just as Shook as You Are

Jan 27 2019 - 12:32pm

Since 2016, Danielle Bregoli (also known by her rapper name, Bhad Bhabie, or as the "cash me outside" girl [1]) has gone from a viral sensation [2] to, well, an even more viral sensation. Now, the 15-year-old is delving into the world of makeup [3] by accepting an endorsement deal with new cosmetics brand CopyCat Beauty [4].

CopyCat Beauty recently started rolling out promotional photos of Bregoli on its Instagram, and according to People, "Bhabie will earn $900,000 for her six-month endorsement promoting the company's products." [5] With the tagline "Shop smarter, not harder," the company pits the quality of its collections and price points against bestselling products from well-known competitors (like the Urban Decay Naked Heat Palette [6] ($54) and the Too Faced Sweet Peach Eyeshadow Palette [7] ($49)). "I got a lot of money but, b*tch, why would I want to spend it on expensive-ass makeup when I can get the same sh*t for cheaper?" Bregoli says in her promotional video.

Ahead, see Bregoli for CopyCat Beauty.

BHAD BHABIE Copycat Beauty makeup collection launch | Danielle Bregoli


Source URL
https://www.popsugar.com/beauty/Bhad-Babie-Copycat-Beauty-Campaign-45703206