Skip Nav

Bhad Babie Copycat Beauty Campaign

Bhad Bhabie Is Making $900K From a Beauty Campaign, and We Are Just as Shook as You Are

Bhad Babie Copycat Beauty Campaign

Since 2016, Danielle Bregoli (also known by her rapper name, Bhad Bhabie, or as the "cash me outside" girl) has gone from a viral sensation to, well, an even more viral sensation. Now, the 15-year-old is delving into the world of makeup by accepting an endorsement deal with new cosmetics brand CopyCat Beauty.

CopyCat Beauty recently started rolling out promotional photos of Bregoli on its Instagram, and according to People, "Bhabie will earn $900,000 for her six-month endorsement promoting the company's products." With the tagline "Shop smarter, not harder," the company pits the quality of its collections and price points against bestselling products from well-known competitors (like the Urban Decay Naked Heat Palette ($54) and the Too Faced Sweet Peach Eyeshadow Palette ($49)). "I got a lot of money but, b*tch, why would I want to spend it on expensive-ass makeup when I can get the same sh*t for cheaper?" Bregoli says in her promotional video.

Ahead, see Bregoli for CopyCat Beauty.

Latest Beauty