POPSUGAR

Mascara Mixology? CoverGirl's New Customizable Kit Makes It a Reality

Sep 4 2017 - 2:05am

Like cocktails and candy, you can never have just one mascara. While there are some that come close to perfect, combining different formulas for a custom look is a common practice. CoverGirl gets it. That's why it's catering to your experimental side with a new mascara kit exclusively at Ulta.

Aside from being insanely cute — those candy colors! — the Mix, Match Play Mascara Kit [1] ($19) includes two different formulas and four you can combine to make up to seven different mascaras. The formulas are either volumizing or lengthening, and the brushes have different shapes, too: straight and tapered, curved, twisted, and thick-bristled. Altogether, you can create well-loved CoverGirl mascaras including LashBlast Volume [2], LashBlast Fusion [3], The Super Sizer [4], The Super Fibers [5], Clump Crusher [6], Clump Crusher Extensions [7], and Plumpify [8]. Thankfully, there's a handy chart to show you exactly how to get the lash look you want, whether that's dramatic and thick or wispy and natural.

Seven mascaras, what would typically cost $58, for less than $20? SOLD. See the mascara kit in action, below.

Our new #MixMatchPlay [9] Mascara Kit is live on @UltaBeauty [10]! 👏 #Sarah_louwho [11] knows what's up. 😉 https://t.co/3vnbDYZ1vR [12] pic.twitter.com/FRfSY9FBpO [13]

— COVERGIRL (@COVERGIRL) August 26, 2017 [14]


Source URL
https://www.popsugar.com/beauty/Covergirl-Mix-Match-Play-Mascara-Kit-43953702