We're seeing blowouts through rose-colored glasses. Drybar [1] is partnering with newly launched wine company JNSQ — short for je ne sais quoi, the French term meaning "a pleasing quality that cannot be described." [2] For a limited time, customers will be able to get a glass of the brand's sweet-tasting Rosé Cru and Sauvignon Blanc while getting their hair washed and styled.

Customers are also able to add a few rose-gold hair pins [3] to their style of choice (gratis!) and even a hair braid (for a crisp $10 bill). The catch: the experience is available only in select Drybar locations (in cities like Los Angeles, Miami, Austin, TX, and New York) until mid-April. Still, a blowout with a glass of fancy Rosé to relax you — now that's something to raise a glass to.

Drybar x JNSQ