Heads up: you need to go to Target, STAT. While beauty junkies already know that the megastore is chock-full of cool products year-round [1], this holiday season sh*t just got especially good. ELF Cosmetics, purveyors of those fine $1, $5, and $10 budget beauty staples, just dropped a full holiday line. Here's the 411: everything in this collection is gorgeous, fabulous, and well under $20.
We're particularly swooning over the eye-shadow offerings, which include a 100-pan (yes, three digits) palette for just $15. That's 15 cents per shadow, people. The collection also includes one of the dreamiest pairs of $2 false lashes we ever did see that are gorgeously romantic and Princess-esque.
Hence the long version of ELF's acronym — eyes, lips, face — there are affordable products represented for every part of your face. Oh, and also nails, because the line includes sets of 10 polishes for $10 — that's the same price as many single colors we hoard.
If you're not in the holiday spirit, prepare yourself to feel merry and bright, because how can you not when it's possible to buy a lipstick kit for less than a peppermint latte? See everything in this Winter wonderful line, ahead.
ELF Holiday Total Lip Kit Set
ELF Holiday Total Lip Kit Set [4] ($5)
ELF Holiday Complete Eyeliner Set
ELF Holiday Complete Eyeliner Set [5] ($5)
ELF Complete Highlighting Set
ELF Complete Highlighting Set [6] ($5)
ELF Holiday Lip Balm Gift Set
ELF Holiday Lip Balm Gift Set [7] ($5)
ELF Holiday Lip Exfoliator in Mint Maniac
ELF Holiday Lip Exfoliator in Mint Maniac [8] ($3)
ELF Holiday Lip Exfoliator in Sweet Cherry
ELF Holiday Lip Exfoliator in Sweet Cherry [9] ($3)
ELF Holiday Shimmer Kit
ELF Holiday Shimmer Kit [10] ($5)
ELF Holiday 4-Piece Complete Brush Set
ELF Holiday 4-Piece Complete Brush Set [11] ($10)
ELF Holiday 4-Piece Eye Shadow Set
ELF Holiday 4-Piece Eye Shadow Set [12] ($5)
ELF Holiday Matte Lipstick Set
ELF Holiday Matte Lipstick Set [13] ($10)
ELF Holiday Lipstick & Liner Kit
ELF Holiday Lipstick & Liner Kit [14] ($5)
ELF Holiday Shimmer Eyeliner Set
ELF Holiday Shimmer Eyeliner Set [15] ($10)
ELF Holiday Brush Collection
ELF Holiday Brush Collection [16] ($10)
ELF Holiday Complete Studio Brush Set
ELF Holiday Complete Studio Brush Set [17] ($20)
ELF Holiday Highlighting & Concealing Duo Brush Set
ELF Holiday Highlighting & Concealing Duo Brush Set [18] ($5)
ELF Holiday Total Eye Brush Set
ELF Holiday Total Eye Brush Set [19] ($5)
ELF Holiday Nail Polish Pretty and Polished Collection
ELF Holiday Nail Polish Pretty and Polished Collection [20] ($10)
ELF Holiday Nail Polish Shimmer and Shine Collection
ELF Holiday Nail Polish Shimmer and Shine Collection [21] ($10)
ELF Holiday Nail Polish Gift Set
ELF Holiday Nail Polish Gift Set [22] ($20)
ELF Holiday Eye Shadow Kit
ELF Holiday Eye Shadow Kit [23] ($10)
ELF Holiday Full Beauty Face and Eye Set
ELF Holiday Full Beauty Face and Eye Set [24] ($15)
ELF Holiday Total Eye Shadow Palette
ELF Holiday Total Eye Shadow Palette [25] ($15)
ELF Holiday Complete Bronzer Kit
ELF Holiday Complete Bronzer Kit [26] ($5)
ELF Holiday Beauty Sponge Set
ELF Holiday Beauty Sponge Set [27] ($15)
ELF Holiday Sheet Mask Set
ELF Holiday Sheet Mask Set [28] ($5)
ELF Holiday Eyelash Curler
ELF Holiday Eyelash Curler [29] ($2)
ELF Holiday Lashes
ELF Holiday Lashes [30] ($2)
ELF Holiday Total Brow Kit
ELF Holiday Total Brow Kit [31] ($5)