There's a reason you won't find a single lip balm [1] in Eos's new collection that you won't want to try.
The new flavors in Eos's FlavorLab line are: Eucalyptus, Sweet Grapefruit, Lychee Martini, Watermelon Frosé, Lavender Latte, and Beach Coconut. If each one sounds delicious to you, that's because Soyoung Kang, CMO at Eos, had big goals for them. FlavorLab is the brand's annual release of its crème de la crème flavor profiles and her thought process — as the lead of a brand known to release lip balms [2] with irresistible tastes — was that if Pantone releases its "Color of the Year," Eos should be creating its "Flavors of the Year."
She enlisted her vast network of flavor experts — or "flavor foragers," as she calls them — as well as 19 influencers to weigh in on what the new balms should taste like. The end result is six yummy lip savers that evoke a sense of Summer nostalgia. Preview them, ahead.
Eos Flavor Lab Lip Balm Stick and Sphere in Watermelon Frosé
Eos Flavor Lab Lip Balm Stick and Sphere in Watermelon Frosé [3] ($5)
Eos Flavor Lab Lip Balm Stick and Sphere in Eucalyptus
Eos Flavor Lab Lip Balm Stick and Sphere in Eucalyptus [4] ($5)
Eos Flavor Lab Lip Balm Stick and Sphere in Lavender Latte
Eos Flavor Lab Lip Balm Stick and Sphere in Lavender Latte [5] ($5)
Eos Flavor Lab Lip Balm Stick and Sphere in Raspberry Lychee
Eos Flavor Lab Lip Balm Stick and Sphere in Raspberry Lychee [6] ($5)
Eos Flavor Lab Lip Balm Sticks in Watermelon Lime Frose and Raspberry Lychee
Eos Flavor Lab Lip Balm Sticks in Watermelon Lime Frosé and Raspberry Lychee [7] ($4)
Eos Flavor Lab Lip Balm Sticks in Lavender Vanilla Latte and Grapefruit Rose
Eos Flavor Lab Lip Balm Sticks in Lavender Vanilla Latte and Grapefruit Rose [8] ($4)
Eos Flavor Lab Lip Balm Sticks in Salted Coconut and Eucalyptus Spearmint Tea
Eos Flavor Lab Lip Balm Sticks in Salted Coconut and Eucalyptus Spearmint Tea [9] ($4)