There Is Not 1 Flavor in Eos's New Lip Balm Collection That You Won't Want to Try
There's a reason you won't find a single lip balm in Eos's new collection that you won't want to try.
The new flavors in Eos's FlavorLab line are: Eucalyptus, Sweet Grapefruit, Lychee Martini, Watermelon Frosé, Lavender Latte, and Beach Coconut. If each one sounds delicious to you, that's because Soyoung Kang, CMO at Eos, had big goals for them. FlavorLab is the brand's annual release of its crème de la crème flavor profiles and her thought process — as the lead of a brand known to release lip balms with irresistible tastes — was that if Pantone releases its "Color of the Year," Eos should be creating its "Flavors of the Year."
She enlisted her vast network of flavor experts — or "flavor foragers," as she calls them — as well as 19 influencers to weigh in on what the new balms should taste like. The end result is six yummy lip savers that evoke a sense of Summer nostalgia. Preview them, ahead.