POPSUGAR

This Foam Makes Your Hair Holographic, So We'll Take 1 In Every Color, Please

FOMO is never a fun feeling [1], but Foamo on the other hand is something we want in every color. That's because it's the name of IGK's upcoming hair mousse. But this isn't your average styling paste — not by a long shot. Instead, Foamo is a whipped wonder that instantly turns your strands holographic.

In the video above, the cotton candy pink color is applied to a model, and, well, just look at how pretty it is! All you need to do for immediate hair tzjujing is slather a few pumps on a comb, then run it through your strands.

The superthin metallic highlights look totally chic paired against a wide range of hair colors. And, Pantone-philes, there's even an Ultra Violet option [2]. We love that color applied in sections on brunette hair, as seen on the model below. The peekaboo hue is a foolproof way to turn your everyday updo into a cool-girl style.

These babies will drop in January, so be sure to start saving up now — if you're like us, you'll want to buy the whole rainbow.


Source URL
https://www.popsugar.com/beauty/IGK-Foamo-Holographic-Hair-Foam-44369938