If Kat Von D's Valentine's Day Launch is any indication, Feb. 14 is going to be electric, funky, and fabulous. The brand just released more intel [2] on its Divine Palette, which prominently features a bright green theme that is bound to make you smile.
This eight-pan palette is inspired by the legendary drag queen Divine, who is perhaps best known for playing Tracy Turnblad's mother in the OG 1988 film version of Hairspray. Kat wrote on Instagram that the late performer is one of her "biggest muses." The packaging prominently features Divine's (perfectly winged) eyes, out-to-there false lashes, and famous arched brows.
Of course, it's the palette's interior that has us the most excited. Standout shades include Pink Flamingos, the aforementioned electric green; Baltimore, a shimmering midnight blue; and Hairspray, a metallic silver.
Also included in the launch is a neutral rose Studded Kiss Lipstick housed in neon lime packaging to match Pink Flamingos. Kat Von D fanatics probably know that the brand just released a new Studded Kiss formula [4], so the Divine Collection might be your first chance to try that out.
While we don't know anything about pricing yet, we do know that the marketing for this campaign is going to be super rad. That's because the brand posted an Instagram Story showing Kat Von D transforming into the spitting image of the drag queen for a photo shoot. It all looks so incredibly — wait for it — divine!
