Some of the most viral beauty launches of the year have been pressed shadow palettes that emulate nostalgic Polly Pockets [1] from the '90s, press-on holographic nails [2], and unicorn-inspired hair dye [3]. What do they all have in common? They're all from the beloved Instagram brand Lime Crime [4].
Now you can get Lime Crime at a major retailer. POPSUGAR is excited to share the exclusive announcement that on Oct. 29 you can purchase select Lime Crime makeup and hair products from Ulta.com [5]! This offering includes fan favorites like the Matte and Metallic Velvetines Liquid Lipstick, Venus Palettes, Unicorn Hair, and more.
Lime Crime has become a quick hit with millennial shoppers, in part because of the line's quick ability to jump on beauty trends, like all things mermaid and unicorn. Lime Crime is also a certified vegan and cruelty-free brand by both PETA and Leaping Bunny, making it a hit with conscientious shoppers.
There's one catch: Lime Crime will only be available online at Ulta. TBD whether it launches in brick-and-mortar stores.
Keep reading to see some of the bestselling Lime Crime products that will be available via Ulta at the end of the month.
Pocket Candy Eye Shadow Palettes ($34)
All three Pocket Candy Palettes [6] will be available.
Pocket Candy Palette in Pink Lemonade ($34)
Pocket Candy Palette in Bubblegum ($34)
Pocket Candy Palette in Sugar Plum ($34)
Diamond Crushers Lip Topper in Black Unicorn ($18)
The Diamond Crushers Lip Topper [7] collection will be fully available.
Diamond Crushers Lip Topper in Trip ($18)
Diamond Crushers Lip Topper in L.A. ($18)
Hi-Lite Highlighter Palettes
All four shades of the Hi-Lite Palettes [8] will be available.
Hi-Lite Highlighter Palette in Unicorns ($38)
Hi-Lite Highlighter Palette in Blossoms ($38)
Hi-Lite Highlighter Palette in Opals ($38)
Hi-Lite Highlighter Palette in Mermaids ($38)
Unicorn Queen Complete Collection Bundle ($76)
The collection [9] includes all three new shades of Diamond Crushers Lip Toppers and the Hi-Lite Palette.