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The next time you're browsing Sephora's website, you'll want to also check out their section for curly haired women [1]. The company launched a special hub for its curly hair initiative, which seeks to match the right products to a woman's ringlets — be they loose or tight.
Users can look at a series of photos on the site and determine which category their strands fall into. There's wavy, curly, coily, and tightly coiled (learn more about hair texture here [2]). And right below that are products — from conditioners to hair masks and oils — recommended for that corresponding category. If you need inspiration [3], the hub even includes a section of videos for how to style natural hair [4].
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Though the hub is only temporary, it's incredible to see a beloved retailer like Sephora [5] offer this virtual service to its consumers. Other brands have launched similar initiatives [6] in the past in an effort to embrace beauty and style diversity, and now Sephora has joined the game.