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Sephora's Curly Hair Campaign | Summer 2016

Curly Haired Girls Will Love Sephora Even More After This News

The next time you're browsing Sephora's website, you'll want to also check out their section for curly haired women. The company launched a special hub for its curly hair initiative, which seeks to match the right products to a woman's ringlets — be they loose or tight.

Users can look at a series of photos on the site and determine which category their strands fall into. There's wavy, curly, coily, and tightly coiled (learn more about hair texture here). And right below that are products — from conditioners to hair masks and oils — recommended for that corresponding category. If you need inspiration, the hub even includes a section of videos for how to style natural hair.

Though the hub is only temporary, it's incredible to see a beloved retailer like Sephora offer this virtual service to its consumers. Other brands have launched similar initiatives in the past in an effort to embrace beauty and style diversity, and now Sephora has joined the game.

Image Source: POPSUGAR Photography / Mark Popovich
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