POPSUGAR

Prepare to Lose Your Cool — Tarte's Icy Betch Palette Is Coming

Apr 1 2019 - 6:21am

Remember last April 1, when Tarte Cosmetics had us fooled with its teaser for a beautiful and completely fake icy blue palette [1]? Well, the Icy Betch has finally arrived.

The original imaginary palette [2] featured 12 pans of eye shadows that included different shades of blue. The new — and very real — one has only 10, but you won't be disappointed. It includes nine shadows (in matte and shimmer finishes) and a highlighter [3] with a champagne shift. Each shade name seems to be a nod to iconic ice queens — Regina, Blair, and Cheryl (just to name a few).

The new palette is set to hit the brand's website [4] at 6 p.m. tonight. It's not April Fools' Day just yet, so it has to be real . . . right?

Tarte Icy Betch Palette

Tarte Icy Betch Palette [5] ($19)

Tarte Icy Betch Palette

Tarte Icy Betch Palette [6] ($19)


Source URL
https://www.popsugar.com/beauty/Tarte-Icy-Betch-Palette-45969649