Remember last April 1, when Tarte Cosmetics had us fooled with its teaser for a beautiful and completely fake icy blue palette [1]? Well, the Icy Betch has finally arrived.
The original imaginary palette [2] featured 12 pans of eye shadows that included different shades of blue. The new — and very real — one has only 10, but you won't be disappointed. It includes nine shadows (in matte and shimmer finishes) and a highlighter [3] with a champagne shift. Each shade name seems to be a nod to iconic ice queens — Regina, Blair, and Cheryl (just to name a few).
The new palette is set to hit the brand's website [4] at 6 p.m. tonight. It's not April Fools' Day just yet, so it has to be real . . . right?