Skip Nav

Tarte Icy Betch Palette

Prepare to Lose Your Cool — Tarte's Icy Betch Palette Is Coming

Tarte Icy Betch Palette
Image Source: Tarte

Remember last April 1, when Tarte Cosmetics had us fooled with its teaser for a beautiful and completely fake icy blue palette? Well, the Icy Betch has finally arrived.

The original imaginary palette featured 12 pans of eye shadows that included different shades of blue. The new — and very real — one has only 10, but you won't be disappointed. It includes nine shadows (in matte and shimmer finishes) and a highlighter with a champagne shift. Each shade name seems to be a nod to iconic ice queens — Regina, Blair, and Cheryl (just to name a few).

The new palette is set to hit the brand's website at 6 p.m. tonight. It's not April Fools' Day just yet, so it has to be real . . . right?

Latest Beauty