Fitness-inspired beauty is proving to be one of 2019's biggest beauty trends, as brands are rolling out products that are high-impact with tremendous staying power and endurance.
Take CoverGirl, for example. The brand has recently launched its Active line, which includes foundation, mascara, a cooling mist, and a liquid liner that is meant to last through your most intense, sweat-inducing workouts — a loaded claim, for sure, but it's one we've found to be especially true with its eyeliner [1]. Wet n Wild has added glittering glamour to our active lifestyle with its Pump Collection [2] — a 20-piece makeup, skin, and hair collection, each with exercise-inspired names. Most recently, Maybelline announced that it will be rolling out a collaboration with sportswear line Puma [3] in February. The collection includes new iterations of its most long-lasting formulas.
Ahead, see the fitness-inspired beauty products.
Puma x Maybelline Face Stick Duo in Hustle and Burn
Puma x Maybelline Face Stick Duo in Hustle and Burn ($11)
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick ($10)
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick ($10)
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick ($10)
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick ($10)
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick ($10)
Puma x Maybelline Master Chrome in Knockout
Puma x Maybelline Master Chrome in Knockout ($10)
Puma x Maybelline Matte and Metallic Eye Duo Stick
Puma x Maybelline Matte and Metallic Eye Duo Stick ($13)
Puma x Maybelline Matte and Metallic Eye Duo Stick
Puma x Maybelline Matte and Metallic Eye Duo Stick ($13)
Puma x Maybelline Matte and Metallic Eye Duo Stick
Puma x Maybelline Matte and Metallic Eye Duo Stick ($13)
Puma x Maybelline Matte and Metallic Eye Duo Stick
Puma x Maybelline Matte and Metallic Eye Duo Stick ($13)
Puma x Maybelline Smudge Proof Mascara
Puma x Maybelline Smudge Proof Mascara ($13)
Wet n Wild Pump Collection
Full Circuit – No Limit Palette
Full Circuit – No Limit Palette [4] ($9)
Keep Going Waterproof & Sweatproof Eyeshadow (6 Shades)
Keep Going Waterproof & Sweatproof Eyeshadow [5] ($5)
Makeup Locker 3-in-1 BB Cream, Highlighter & Corrector (6 Shades)
Makeup Locker 3-in-1 BB Cream, Highlighter & Corrector [6] ($9)
Partner Up Connector
Partner Up Connector [7] ($2)
Partner Up Blush Stick (3 Vegan Shades, 1 Non-Vegan Shade)
Partner Up Blush Stick [8] ($4)
Partner Up Lip Balm Stick (4 Shades)
Partner Up Lip Balm Stick [9] ($4)
Partner Up Blemish Stick
Partner Up Blemish Stick [10] ($4)
Partner Up Primer Stick
Partner Up Primer Stick [11] ($4)
Partner Up Mattifying Stick
Partner Up Mattifying Stick [12] ($4)
Partner Up Cooling Moisture Stick
Partner Up Cooling Moisture Stick [13] ($4)
Partner Up Toner Stick
Partner Up Toner Stick [14] ($4)
Expert Level Cleansing Oil
Expert Level Cleansing Oil [15] ($9)
Hit The Showers Face & Body Cleansing Wipes
Hit The Showers Face & Body Cleansing Wipes [16] ($6)
Detox It Purifying Glitter Mask
Detox It Purifying Glitter Mask [17] ($9)
Tone Up Brightening Glitter Mask
Tone Up Brightening Glitter Mask [18] ($9)
On Your Matte Oil-Absorbing Blotting Papers
On Your Matte Oil-Absorbing Blotting Papers [19] ($5)
Do The Spritz Cooling Face & Body Mist
Do The Spritz Cooling Face & Body Mist [20] ($9)
Final Stretch Dry Shampoo
Final Stretch Dry Shampoo [21] ($9)
It’s My Cheat Day Refreshing Hair Mist
It's My Cheat Day Refreshing Hair Mist [22] ($9)
CoverGirl Outlast Active Cooling Setting Mist
CoverGirl Outlast Active Cooling Setting Mist [23] ($10)
CoverGirl Get In Line Active Liquid Liner
CoverGirl Get In Line Active Liquid Liner [24] ($7)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [25] ($15)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [26] ($15)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [27] ($15)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [28] ($15)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [29] ($15)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [30] ($15)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [31] ($15)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [32] ($15)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [33] ($15)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [34] ($15)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [35] ($15)
CoverGirl Outlast Active 24 Hour Foundation
CoverGirl Outlast Active 24 Hour Foundation [36] ($15)
CoverGirl Lash Blast Active Mascara
CoverGirl Lash Blast Active Mascara [37] ($9)