The Strongest Beauty Trend of 2019 Is Workout-Inspired Makeup
Fitness-inspired beauty is proving to be one of 2019's biggest beauty trends, as brands are rolling out products that are high-impact with tremendous staying power and endurance.
Take CoverGirl, for example. The brand has recently launched its Active line, which includes foundation, mascara, a cooling mist, and a liquid liner that is meant to last through your most intense, sweat-inducing workouts — a loaded claim, for sure, but it's one we've found to be especially true with its eyeliner. Wet n Wild has added glittering glamour to our active lifestyle with its Pump Collection — a 20-piece makeup, skin, and hair collection, each with exercise-inspired names. Most recently, Maybelline announced that it will be rolling out a collaboration with sportswear line Puma in February. The collection includes new iterations of its most long-lasting formulas.
Ahead, see the fitness-inspired beauty products.