POPSUGAR

Zendaya Is the Gorgeous New Face of CoverGirl

Jan 24 2016 - 2:00pm

If you follow Zendaya [1] on Instagram, you know that lately, she's been inspired to share her makeup knowledge with her fans. Her newest gig will allow her to do just that! The 19-year-old triple-threat actress, singer, and dancer can now add beauty icon to her growing résumé — she's been named the newest face of CoverGirl.

Zendaya [2] is undeniably one of today's brightest millennials. She shuts down every red carpet she walks on. She's graced the covers of Teen Vogue and W magazines, and she isn't afraid to be bold and gracefully shut down haters [3]. While she can pretty much pull off any look — sans makeup [4], full glam, or faux locks — Zendaya has proven herself to be more than just another pretty face.

The singer has publicly sparked conversations on diversity [5] and female empowerment, making her recent pairing with the brand a match made in beauty heaven. CoverGirl is well known for enlisting powerful women for its campaigns — Zendaya joins the ranks of diverse alumnae, including Ellen DeGeneres [6], Queen Latifah [7], and Katy Perry [8]. "I can't wait to share some of my own beauty tips with fans, and work alongside CoverGirl to continue empowering girls and women to celebrate their individuality," she said in a press release.

This isn't the first time Zendaya has been snagged for a beauty campaign, though. Last year she was announced as the first celebrity ambassador for hot-tool brand CHI, and she's also appeared in commercials for Proactiv. That said, her newest endeavor for CoverGirl is guaranteed to be huge: her first campaign ad will air during the Grammy Awards this February, featuring the new CoverGirl LashBlast Plumpify Mascara [9].

We can't wait to see what kind of beauty magic will happen when these two icons join forces! Read on to see a sneak peek at what's to come straight from Zendaya's Instagram [10].


Source URL
https://www.popsugar.com/beauty/Zendaya-CoverGirl-Winter-2016-39890809